Australia’s alcoholic drinks market is projected to reach AUD3.6 billion this year. The country’s most famous spirits are wine and beer, while popular white liquors include gin, vodka, and whisky. When buying alcoholic beverages, direct-to-consumer services like Bevmart can offer various benefits to consumers versus purchasing them at Aussie pubs and liquor stores. Here are some of the main ones you can experience:
#1 Wide Selection
When purchasing from a DTC source, you can select from a wide range of offerings, including:
- Vodka
- Gin
- Whisky
- Champagne
- Cocktails
Even within these broad categories, you can select from different alcoholic drinks. For example, cocktails offered might include ones like Martini, Margarita, and Old-Fashioned. Other options include certain region-inspired drinks like Virginia Whiskey or fruit flavours like Apple.
Your favourite drinks might be among the most popular ones in Australia or a niche drink. You’ll have both options when selecting from a DTC delivery service.
#2 In-House Brands
This offers a unique experience when selecting alcoholic drinks. You can choose from different options that are unique to a particular company. This is a feature you can’t experience when shopping for alcoholic beverages from liquor stores, for example.
When selecting flavours, you might have options like apple, citrus, and grapefruit. Besides the flavours themselves being rarer than others, the exclusive brands help to ensure that you’re getting a truly unique experience when consuming alcohol.
#3 Small Companies
Studies show that 97% of Australian companies are small businesses. Such companies can provide several benefits over large corporations, for example.
When buying alcoholic drinks, you can purchase from family-owned businesses. This can provide benefits like high-quality products and personalised customer service. This differs from large alcohol companies that often focus on factors like profit margins and shareholder demands. Another drawback is large companies will also have higher operating costs, which can cause higher prices.
#4 Direct Sales
One of the main benefits of DTC delivery is that it eliminates the “middle man.” As a result, the alcohol maker produces the drinks then delivers them directly to customers. This eliminates many high costs of huge corporations related to factors like production, delivery, and marketing.
The DTC model provides customers with a cost-effective option for purchasing more alcohol at a lower price. Meanwhile, you don’t have to sacrifice quality. The lower operating costs can allow a company to invest more in developing quality and unique alcoholic drinks shipped directly to customers.
#5 Excellent Value
The direct-to-consumer model helps alcohol manufacturers to offer better value. Due to lower operating costs, they can provide premium drinks for lower costs. This lowers the price tag for quality liquors. In the past, purchasing high-quality liquor required customers to pay high prices, which often limited the products to wealthy shoppers.
#6 More Convenience
This is greatly related to the DTC model that ships alcoholic drinks directly to customers. It allows customers to receive products from the Australian company directly at their home.
This process eliminates the need to travel to locations like liquor stores and pubs, which can become an issue related to the time, effort, and money required.
Various studies show that Australian customers greatly value shopping convenience. This involves various factors, including home delivery, which alcohol manufacturers typically don’t provide.
The direct-to-consumer alcohol market provides several benefits for shoppers at sources like Bevmart. This includes factors related to price, exclusivity, and convenience. Whether you prefer gin and tonic, vodka and orange juice, or whisky and Coke, you can enjoy high-quality alcohol at lower prices.
