If you are lucky enough to manage or even own a small business that has survived the uncertainty and displacement that the effects of the worldwide coronavirus pandemic have created, then you are to be commended for your dedication, passion, and overall business acumen.

Now, if you find yourself in a position where you are ready to start to look into ways to expand and grow your small business right from the start of 2022, then this is the article for you.

Utilize Your Social Media Platforms

Social media is undeniably one of the most influential and simultaneously affordable ways to reach both existing and loyal customers as well as new and potential ones.

Ways to use your social media platforms to expand and grow your business include:

• Always be as honest, transparent, and authentic as possible
• Ensure that the content is uniform across all your social media platforms
• Ensure that the content is as regularly updated as possible
• Use SEO to improve your companies search engine rating. Utilizing an SEO service for startups may be in the best interest of your business as you are trying to grow and expand.
• Share positive feedback from happy and satisfied customers
• Promote exclusive offers and discount codes through social media

Improve Your Recruitment Methods

Even if you only have a handful of staff, or maybe even employ a couple of your friends or family members to help you with your fledgling business, recruitment is still an extremely important area to look at.

Invest In Dynamic Corporate Photography

Small business owners should always have updated headshots, letterheads, and email signatures that correctly and accurately describe their business, their goals, their unique selling point, and their recent professional achievements.

To stand out amongst the other small businesses within the same industry, a fresh business portrait is one of the best ways of ensuring you and your business is noticed, especially when you utilize the services of professional, established, and respected companies such as Chicago Corporate Photography.

Attend Networking Sessions

There are a multitude of fantastic advantages to attending regular local and more national networking sessions that relate specifically to the industry that you and your small business operate in.

Such advantages include, but are categorically in no way limited to:

• Making brand new industry connections
• The potential of new opportunities being presented
• A significant improvement in the credibility of your small business
• An improved level of confidence both in yourself as a manager and your business on the whole
• The ability to share ideas and knowledge like-minded people who are just as passionate as you are
• Forming professional partnerships with related or separate local small businesses

Conducting Specific Market Research

You could either outsource your market research needs or, if you either run your small business either single-handedly or with just a few casual employees, you can undertake the research yourself.

It is important when conducting market research to talk to real-life, potential customers, to always take on board negative feedback and constructive criticism rather than just positive comments, and identify your target market or audience.